| 提高高职营销专业实践教学质量的对策 |
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| 引用本文： | 黄静.提高高职营销专业实践教学质量的对策[J].职业技术教育,2011,32(11). |
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| 作者姓名： | 黄静 |
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| 作者单位： | 青岛酒店管理职业技术学院,山东,青岛,266000 |
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| 摘 要： | 营销专业是一个实践性和应用性非常强的专业,其实践教学必须以市场为基础、以满足市场需要为基本出发点.提高营销专业实践教学质量,应从建立营销实践教学管理制度入手,完善实践教学激励和约束机制,加强实践教学的规划建设与维护,同时加强资源配置,加大实践教学投入,加强师资队伍建设,重视培养营销创业型人才.
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| 关 键 词： | 高职院校 营销专业 实践教学 教学质量 |
Countermeasures for Enhancing the Quality of Practice Teaching of Marketing Specialty of Higher Vocational Education |
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| HUANG Jing.Countermeasures for Enhancing the Quality of Practice Teaching of Marketing Specialty of Higher Vocational Education[J].Vocational and Technical Education,2011,32(11). |
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| Authors: | HUANG Jing |
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| Institution: | HUANG Jing(Qingdao Vocational and Technical College of Restaurant Management,Qingdao Shandong 266000,China) |
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| Abstract: | The marketing specialty is a specialty with strong practice and application characteristics, and its practice teaching must be market-based and try to meet market demand. To enhance the quality of practice teaching of marketing specialty, it should be started from building practice teaching management system, and adopt the following measures: optimize inspiration and restriction mechanism for practice teaching, strengthen planning construction and maintenance of practice teaching, strengthen resources collo... |
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| Keywords: | higher vocational schools marketing specialty practice teaching teaching quality |
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