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试论图形创意中的“反常态设计”
引用本文:张俊奎. 试论图形创意中的“反常态设计”[J]. 泰州职业技术学院学报, 2008, 8(1): 38-39,46
作者姓名:张俊奎
作者单位:泰州师范高等专科学校,美术系,江苏,泰州,225300
摘    要:图形创意中的“反常态设计”,可以说是一种反常态的思维方式、反常态的心理方式。它突破了自然形态的局限,按照视觉心理的需要通过对自然形象进行结构、重构、变形等,从而创造出一种新奇的“出乎意料之外,又在情理之中”的具有强烈的视觉冲击力的图形,在视觉传达专业设计中有着重要的作用和意义。

关 键 词:图形创意  常态设计  反常态设计
文章编号:1671-0142(2008101-0038-02

Discussion of Abnormal Design in the Graphics of Originality
ZHANG Jun-kui. Discussion of Abnormal Design in the Graphics of Originality[J]. Journal of Taizhou Polytechnical Institute, 2008, 8(1): 38-39,46
Authors:ZHANG Jun-kui
Affiliation:ZHANG Jun-kui (Taizhou Teachers College, Taizhou Jiangsu 225300, China)
Abstract:We can say the abnormal design in the graphics of originality is the abnormal ways of thoughts and mentality, which breaks through the limits of the natural features, and frames, reconstructs and distorts according to the needs of visual mentality. Besides, it also invents the graphics which have the strong wallop, play an crucial role in the major of Graphics of Originality.
Keywords:normal design   abnormal design   graphics of originality
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