| 高校形象的塑造与传播 |
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| 引用本文： | 刘冬良. 高校形象的塑造与传播[J]. 桂林师范高等专科学校学报, 2006, 20(1): 67-70 |
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| 作者姓名： | 刘冬良 |
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| 作者单位： | 桂林师范高等专科学校,党委宣传部,广西,桂林,541001 |
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| 摘 要： | 塑造与传播良好的高校形象,对提高高校的竞争力和社会影响力具有重要的作用。从高校形象的价值、高校形象塑造的内涵及高校形象的传播等方面,对高校形象的塑造与传播进行探讨。
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| 关 键 词： | 高校 形象 塑造 传播 |
| 文章编号： | 1001-7070（2006）01-0067-04 |
| 收稿时间： | 2006-01-06 |
| 修稿时间： | 2006-01-06 |
The Creation and Propagation of the Images of Colleges and Universities |
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| Liu Dongliang. The Creation and Propagation of the Images of Colleges and Universities[J]. Journal of Guilin Normal College, 2006, 20(1): 67-70 |
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| Authors: | Liu Dongliang |
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| Affiliation: | Office of the Party Committee, Guilin Normal College, Guilin, Guangxi 541001 |
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| Abstract: | Creating and propagating good images are important in increasing the competitive power and social influence of colleges and universities. In the paper the author approaches it from the value of the images, their connotation and propagation. |
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| Keywords: | colleges and universities images creation propagation |
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