世界文化遗产-皖南古村落旅游的产业化

产业化是皖南古村落旅游发展的必由之路,更是现阶段亟待解决的发展课题。以市场化、规模化、现代化、国际化为标准分析了皖南古村落旅游产业化偏低的现状,并从产品提升、产业整合、品牌塑造和网络营销等四个角度论述了皖南古村落的旅游产业化发展途径。

The Cultural Heritage of the World--the Tourism Industrialization of the Ancient Villages in the Southern Part of Anhui Province

Industrialization is the inevitable course of the tourism development of the Ancient Villages in the Southern Part of Anhui Province,it is also a developmental problem which is in instant need of solution at present.The thesis analyses the actuality of the low level of the the Tourism Industrialization of the Ancient Villages in the Southern Part of Anhui Province,which takes market?scale?modernization?internationalization as standards. Besides,surrounding the problem"the Tourism Industrialization of the Ancient Villages in the Southern Part of Anhui Province",we discuss the developmental avenues from four angles,that is product promotion?industry integration?brand creating and network marketing.