| 以营销的理念重塑高校图书馆 |
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| 引用本文： | 王永乐. 以营销的理念重塑高校图书馆[J]. 潍坊高等职业教育, 2006, 0(2) |
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| 作者姓名： | 王永乐 |
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| 作者单位： | 中南财经政法大学 湖北武汉430060 |
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| 摘 要： | 本文通过明确的定位,从营销学的理念出发,以学生为中心,通过问卷调查和分析学生对图书馆服务质量、人员、设施和功能的要求,重点从高校图书馆的地位形象、人性化管理及服务功能的延伸、馆员的素质、信息资源的配备和环境四个方面对高校图书馆的经营管理进行了分析和探讨。
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| 关 键 词： | 营销 人性化管理 学科馆员制度 |
Reinventing University''''s Library with the Idea of Marketing |
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| WANG Yongle. Reinventing University''''s Library with the Idea of Marketing[J]. , 2006, 0(2) |
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| Authors: | WANG Yongle |
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| Abstract: | By questionnaire investigation, this paper analyzed and discussed the management and administration of the university's library from four following respects: (1)the status of university's library;(2)the humanized management and the extension of its service function;(3)the diathesis of office-staffs;(4) the information resources' outfit and the environment of university's library. Then, this paper made the suggestion of reinventing university's library with the idea of marketing. |
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| Keywords: | marketing humanization management office-staff's system of subject |
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