| 浅析现代奥运会所蕴藏的无限商机 |
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| 引用本文： | 金红. 浅析现代奥运会所蕴藏的无限商机[J]. 体育科技, 2003, 24(1): 17-18 |
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| 作者姓名： | 金红 |
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| 作者单位： | 济南铁道职业技术学院,济南,250013 |
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| 摘 要： | 现代奥运会的商业化是当代国际体育的一个重要特征 ,是由世界经济的总格局所决定的 ,北京举办 2 0 0 8年奥运会 ,将给中国经济带来前所未有的发展机会。
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| 关 键 词： | 奥林匹克商业化 世界经济 中国经济 |
An Analysis on the Marketing Changes in the Modern Olympic Games |
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| Jin Hong. An Analysis on the Marketing Changes in the Modern Olympic Games[J]. Sport Science And Technology, 2003, 24(1): 17-18 |
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| Authors: | Jin Hong |
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| Affiliation: | Ji Nan Railway Vocation & Technology College |
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| Abstract: | Marketing in the modern Olympic Games is one of the features in the modern international sports, which is affected by the whole situation of the world economy. 2008' Beijing Olympic Games will bring in a golden developing change for China's economy. |
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| Keywords: | Olympic Games marketing world economy China's economy |
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