Learn & Shop: An innovation in college credit programming

In the spring 1979, Indiana University-Purdue University at Indianapolis launched the nation's first Learn & Shop College Credit Program in which college-credit courses are offered in training rooms of major department stores in Indianapolis suburban shopping centers. In the fall, 1980, 2, 040 students are enrolled in 86 courses.Convenience is perhaps the organizing principle for Learn & Shop. Beyond the unique opportunities of having regular university credit courses offered in neighborhoods is the extra convenience of being able to admitted, receive counseling, register for classes, pay fees, and buy required textbooks without having to go on campus. As stated in the program's motto, The University Goes to the People so the People Can Go to the University.