| 试论企业名牌意识 |
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| 引用本文： | 刘峰.试论企业名牌意识[J].新疆职业大学学报,1996(4). |
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| 作者姓名： | 刘峰 |
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| 作者单位： | 新疆职工大学 乌鲁木齐830000 |
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| 摘 要： | 企业要创名牌,首先应该具有名牌意识。本文从商标、质量、形象、文化、个性、服务六个方面较为全面地论述了企业的名牌意识问题。
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| 关 键 词： | 企业 名牌 意识 |
Discuss the Consciousness of famous Brand in Enterprises |
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| Liu Feng.Discuss the Consciousness of famous Brand in Enterprises[J].Journal of Xinjiang Vocational University,1996(4). |
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| Authors: | Liu Feng |
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| Abstract: | To create a famous brand in enterprises,first of all we must have the consciousness of famous brand.This thesis thoroughly discusses the consciousness of famous brand in enterprises on the follouing aspects:quality,image,cultare,characteristic and service, etc. |
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| Keywords: | Enterprises Famous brand consciousness |
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