| 中国企业实施国际化品牌的策略思考 |
| |
| 引用本文： | 姚丹,李晓丹. 中国企业实施国际化品牌的策略思考[J]. 云南电大学报, 2009, 11(1): 63-65 |
| |
| 作者姓名： | 姚丹 李晓丹 |
| |
| 作者单位： | 1. 泉州经贸职业技术学院,福建,泉州,362000
2. 云南广播电视大学经济学院,云南,昆明,650223 |
| |
| 摘 要： | 中国是制造大国，却又是品牌小国，我们的经济严重失衡。中国的企业要真正走向世界，必须制定并实施有效的品牌经营战略。企业既要创造品牌比较优势，又要将它转化为品牌竞争优势，并依靠以知识产权为主体的法律体系，缔造品牌的国际成长空间。
|
| 关 键 词： | 中国 企业 国际化品牌 实施 |
Strategic Reflections on the Implementation of International Brands of Chinese Enterprises |
| |
| YAO Dan,LI Xiao-dan. Strategic Reflections on the Implementation of International Brands of Chinese Enterprises[J]. Journal of Yunnan Rty University, 2009, 11(1): 63-65 |
| |
| Authors: | YAO Dan LI Xiao-dan |
| |
| Affiliation: | YAO Dan LI Xiao- dan ( 1. Quanzhou Trade Vocational and Technical College, Quanzhou, Fujian, 362000; 2. Yunnan RTV University, Kunming, Yunnan 650223) |
| |
| Abstract: | China is a big country of manufacture and a small country of brand with a serious economic unbalance. To enter in international competition, Chinese enterprises should formulate and implement the effective brand management strategy. The enterprises should not only create brands and compare advantages, but also turn them in to brand competitive advantages and what is more create an international development space for the brands by relying on the legal system that takes intellectual property rights as the main body. |
| |
| Keywords: | Chinese enterprises international brand implementation |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
