Decision Science and Applied Neuroscience: Emerging Possibilities

Recent neuroscientific research describes how the brain and extended nervous system make decisions. This article depicts current theory as it relates to decision‐making strengths, shortcuts, simplifications, biases, and serious data restricting habits of the brain. This information demonstrates that the brain, both individually and collectively, can be a deceptive guide for decision making in emergent situations when information is based on preexisting, subconscious frames of reference. Training is proposed to strengthen conscious information‐processing capacity.