| 中国老年旅游市场开发策略探析 |
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| 引用本文： | 王晓欢,何忠诚.中国老年旅游市场开发策略探析[J].襄樊职业技术学院学报,2007,6(2):30-32. |
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| 作者姓名： | 王晓欢 何忠诚 |
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| 作者单位： | 辽宁师范大学,历史文化旅游学院,辽宁,大连,116029 |
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| 摘 要： | 随着中国步入老年型国家，老年旅游者已成为旅游市场的重要组成部分。论文阐述了中国老年旅游市场开发的可行性，分析了老年旅游者的消费心理和行为特征，并在此基础上进一步探讨了老年旅游市场的开发策略。
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| 关 键 词： | 老年人 旅游市场 开发策略 |
| 文章编号： | 1671-914X（2007）02-0030-03 |
| 收稿时间： | 2006-11-09 |
| 修稿时间： | 2006年11月9日 |
On the Marketing Strategies of China Elderly People Travel Market |
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| WANG Xiao-huan,HE Zhong-cheng.On the Marketing Strategies of China Elderly People Travel Market[J].Journal of Xiangfan Vocational and Technical College,2007,6(2):30-32. |
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| Authors: | WANG Xiao-huan HE Zhong-cheng |
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| Abstract: | As China goes into an elder country, the elderly tourists have become an important part of travel participarts. After stressing the possibility of developing the elderly travel market, this paper describes the elderly consumption psychology and behavior characteristics, which is the base of discussing the strategies of developing this aspect of tourism. |
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| Keywords: | the elderly travel market development strategy |
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