| 使广告言语幽默的艺术手法 |
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| 引用本文： | 赵宏.使广告言语幽默的艺术手法[J].贵阳金筑大学学报,2003(3). |
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| 作者姓名： | 赵宏 |
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| 作者单位： | 贵州民族学院中文系 贵州·贵阳 |
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| 摘 要： | 使用幽默的广告言语,可以使人们轻松、愉快地接受广告信息。创造幽默广告言语的艺术手法有:旁敲侧击法、反面诉说法、奇妙比喻法、词语移就法、同形歧义法、正反同一法、同因异果与异形同义法、对立统一法、悬殊对比法、双关多解法、化用成语法、自陷尴尬法。掌握了创造幽默言语的方法、规律,广告人便可以自由地创造。
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| 关 键 词： | 广告 言语 幽默 手法 |
The artistical of making advertisement language humoyous |
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| Zhao Hong.The artistical of making advertisement language humoyous[J].Journal of Jinzhu University of Guiyang,2003(3). |
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| Authors: | Zhao Hong |
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| Abstract: | Summary: Using humorous advertisement language, the information will be accepted lightiyand happily by people. There are some artistical was of creating humoyous advertisement landuade: attacking by innuendo, talking about something on the contrary,drawing parallel marvellously,removing the words, the same form but the different meaning, the same manner on the positive and negative,the same reasons but the different results and the same meaning but the different form, opposing and integrating, contrasting greatly disarrately, having double meaning and several explanations,converting the idions, involving oneself into embarrassement. |
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| Keywords: | advertisement spoken landuage humorous(humor) technique |
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