| 从肯德基换“标”看CI设计 |
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| 引用本文： | 武珩.从肯德基换“标”看CI设计[J].安徽教育学院学报,2009(2):123-125. |
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| 作者姓名： | 武珩 |
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| 作者单位： | 合肥学院艺术设计系,安徽合肥,230601 |
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| 摘 要： | 近年来，CI设计大有萎靡不振并逐渐被人们遗忘的趋势。2006年，肯德基开始在全球范围更换标志，从中我们可以窥探出CI设计新的动向和发展趋势，即从静态到动态、以企业为核心向以消费者为核心转变、从国际化到本土化、从盲目炒作到趋于理性。
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| 关 键 词： | CI 肯德基 市场营销 国际化 本土化 |
From KFC's New Logo to CI Design |
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| WU Heng.From KFC's New Logo to CI Design[J].Journal of Anhui Institute of Education,2009(2):123-125. |
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| Authors: | WU Heng |
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| Institution: | Department of Fine Arts;Hefei College;Hefei 230601;China |
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| Abstract: | In recent years,CI design experienced the trend of gradual decline.In 2006,KFC(Kentucky Fried Chicken) started to use a new logo that,in a nutshell,stripped Colonel Sanders' signature white double-breasted coat and adorned him with a red apron while maintaining the identifiable thick-rimmed glasses,goatee and string tie,all in a neatly contemporary and fresh style.From this case,we can get a glimpse of the new CI design trend,that is,from static to dynamic,with enterprises as the core to the consumer as the... |
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| Keywords: | CI |
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