| 基于期权理论的IS项目投资决策分析 |
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| 引用本文： | 马大川,杨红平. 基于期权理论的IS项目投资决策分析[J]. 情报科学, 2004, 22(9): 1030-1033 |
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| 作者姓名： | 马大川 杨红平 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072;武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 本文分析了传统投资决策方法中NPV法的不足，重点讨论了信息系统项目的期权性特征，并在此基础上提出了基于期权理论的IS项目投资决策思路。通过具体算例分析可知，这种投资决策方法能够充分考虑IS项目灵活性的价值，从而避免了对项目价值的低估，增加了IS类项目投资决策的科学性。
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| 关 键 词： | 期权理论 信息系统 投资决策 |
| 文章编号： | 1007-7634(2004)09-1030-04 |
| 修稿时间： | 2004-02-09 |
The Analysis of Investment Decision--Making Based on Options Theory to Informatin System Projects |
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| Ma Dachuan Yang Hongping. The Analysis of Investment Decision--Making Based on Options Theory to Informatin System Projects[J]. Information Science, 2004, 22(9): 1030-1033 |
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| Authors: | Ma Dachuan Yang Hongping |
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| Abstract: | This paper analyzes the shortcoming of the traditional approaches(Net Present Value)of investment decision,and it weightily discusses the option characters of information system projects.Based on this the author proposes the thinking of investment decision-maiking by using option theory on information system projects.It proves that this investment decision approach can make full considerations of the flexibility values that the information system projects involoved.It can avoid undervaluing the project and can make the investment decision on IS projects more veraciously. |
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| Keywords: | Options theory Information system Investment decision |
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