| 摘 要： | With the development and transportation and telecommunication,the world becomes smaller and smaller,but there still exist culture differences in the world.Different cultural backgrounds lead to distinct needs and wants(what people buy,when they buy,why they buy and how many they buy,etc).Meanwhile,cultures have great influence on business activities.International marketing,a typical business activity,is not only concerned about economy,but also related to cultures.Therefore,if a market-oriented company wants to meet the needs of foreign customers and survive the fierce competition in international market,it is wise for their stuff to understand different cultures.This is the key for any company to make successful strategies in the light of real cultural situation.That is to say,culture is one of the most important factors in international marketing,unaware of which,corporate may loss out.In my thesis,I'll probe into the importance of understanding different cultures.
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