| 广告的语言艺术 |
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| 引用本文： | 魏贵娟,阎利民. 广告的语言艺术[J]. 衡水学院学报, 2002, 4(2): 22-23 |
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| 作者姓名： | 魏贵娟 阎利民 |
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| 作者单位： | 1. 衡水师范专科学校,英语系,河北,衡水,053000
2. 宣化工程机械有限公司,教育处,河北,宣化,075105 |
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| 摘 要： | 广告语言以其鲜活独特的表现形式 ,推出了一个个驰名中外的名牌产品 ,编就了一本本成功的生意经。汉、英、法 3种语言中一些具有代表性的广告都体现了广告语言的 4种艺术特点 :创新性、联想性、鼓动性和陈述性
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| 关 键 词： | 广告 语言艺术 创新性 联想性 鼓动性 陈述性 |
| 文章编号： | 1008-6900(2002)02-0022-02 |
| 修稿时间： | 2002-04-23 |
The Art in the Language of Advertisement |
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| WEI Gui-juan ,YAN Li-min. The Art in the Language of Advertisement[J]. Journal of Hengshui University, 2002, 4(2): 22-23 |
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| Authors: | WEI Gui-juan YAN Li-min |
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| Affiliation: | WEI Gui-juan 1,YAN Li-min 2 |
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| Abstract: | The language of advertisement has brought forth many products of famous brands with its specific expressions, formed a lot of successful knack of doing business.Some typical advertisements in Chinese,English and French all showed the four important artistic features.They are creation,association,agitation and comment. |
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| Keywords: | advertisement the art of language creation association agitation comment |
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