| 论开平碉楼旅游国际市场的开发 |
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| 引用本文： | 张永.论开平碉楼旅游国际市场的开发[J].五邑大学学报(社会科学版),2009,11(2):33-36. |
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| 作者姓名： | 张永 |
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| 作者单位： | 五邑大学,管理学院,广东,江门,529000 |
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| 摘 要： | “开平碉楼与村落”已成为世界文化遗产，然其旅游市场尤其是国际市场的开发尚处于起步阶段。运用刚SWOT分析法可以清醒认识其开发之优势、劣势和机会、威胁，然后采取通过多种渠道筹集开发资金、加快旅游基础设施建设、重视国际旅游人才培养等策略，便可以逐步开发其旅游国际市场。
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| 关 键 词： | 开平碉楼与村落 旅游 国际市场 SWOT |
On Developing the Kaiping Diaolou's International Tourism Market |
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| ZHANG Yong.On Developing the Kaiping Diaolou's International Tourism Market[J].Journal of Wuyi University(Social Sciences Edition),2009,11(2):33-36. |
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| Authors: | ZHANG Yong |
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| Institution: | ZHANG Yong (School of Management, Wuyi University, Jiangrnen 529000, China) |
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| Abstract: | The Kaiping Diaolou and Villages have become a world heritage site, yet its tourism market, particularly its international market, is still at an embryonic stage. An analysis by means of SWOT can gain insights into its strengths, weaknesses, opportunities and threats. Its international tourism market can gradually he developed by raising development funds through various channels, speeding up its building of its infrastructure, and training international tourism talent. |
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| Keywords: | SWOT |
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