| 大象之外乃大实——谈招贴设计中的“意象性”图形符号 |
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| 引用本文： | 宫政.大象之外乃大实——谈招贴设计中的“意象性”图形符号[J].青海师范大学学报(哲学社会科学版),2005(4):87-90. |
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| 作者姓名： | 宫政 |
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| 作者单位： | 上海师范大学,美术学院,上海,200234 |
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| 摘 要： | 招贴信息的传达以平面图形符号为首要语言，图形符号是一个包罗万象的庞大系统，它直接决定着招贴的传达效果和审美感受。本从图形符号的角度，通过意象性图形符号的三大特点及其有效的实现方式，说明招贴中图形符号的表达意义应走出“平面性”的局限，力求具有化意义和审美意义上的层次感和深度感。
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| 关 键 词： | 意象性符号 多义性 象征性 抒情性 同构 |
| 文章编号： | 1000-5102(2005)04-0087-04 |
| 修稿时间： | 2005年3月17日 |
Meaning Behind the Signs Discussing the Image Graphic in Poster Design |
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| GONG Zheng.Meaning Behind the Signs Discussing the Image Graphic in Poster Design[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2005(4):87-90. |
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| Authors: | GONG Zheng |
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| Abstract: | Graphic signs, which form a large scale system, are used as a chief means of conveying information in poster design. This system directly decides on the effect and aesthetic sensibility of poster. This essay is dedicated to discuss the three features and effective ways of meaningful graphic signs to realize the value of posters, pointing to the cultural and aesthetic enhancement of these signs. |
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| Keywords: | image sign multi - meaningful symbolic lyrical configuration |
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