关于负商誉本质的认识

从施并企业、被并购企业以及除双方当事人之外的第三方等三个角度对负商誉存在的合理性展开了深入的定量和定性剖析，在定量分析层面上，采取了投资项目的动态分析方法对负商誉进行数量上的界定。最后，在此基础上较为直观地论证了负商誉的本质，即其以购买价格低于被并购企业净资产公允价值的差额所体现的能够为企业带来未来超额盈利的经济资源。

Understanding the Essence of Negative Goodwill

In the paper, the argumentation for approving of the existence, of the negative good been carried out in the qualitative and quantitative aspects respectively. In the part of the quantitative the dynamic analytical method for investment project is employed and the essence of negative goodwill will has analysis is demonstrated directly in the end of the article, which is the economic resource producing underlying excess profit for the company and generated by the margin between the purchasing price and the public value of the pure assets for the merged company.