大众传播心理学的学科体系构架

构建大众传播心理学的学科体系，是确立其学科独立性地位的一项基础性研究。“认知”是该学科的逻辑起点，“大众传播心理现象”是其主要研究对象，以“传受者心理”为核心议题，在研究方法上必须坚持定量研究与定性研究相结合。

Study on the Establishment of Mass Communication Psychology Discipline System

Building the psychology of mass communication discipline system is a basic study to establish the status of its disciplinary independence. ＂Cognition＂ is the logical starting point for the discipline, and ＂Mass Communication psychological phenomenon＂ is the main study object. The study should put ＂Sender and Recipient psychology＂ as the core issue. Moreover, study methods should adhere to the combination of quantitative and qualitative research.