The king under the car park |
| |
Authors: | Ather Mirza |
| |
Institution: | 1. News Centre, University of Leicester, University Road, Leicester LE1 7RH, UKpressoffice@le.ac.uk |
| |
Abstract: | In February 2013, the University of Leicester staged what The Guardian described as ‘The most extraordinary press conference ever held at any UK university.’ This was part of a media and communications campaign that brought worldwide attention to the discovery of King Richard III by the University's archaeologists. How do you manage a communications process like this? What were the pitfalls and how does multimedia journalism enhance reputation? |
| |
Keywords: | media journalism Richard III |
|
|