新疆电视栏目品牌化策略初探

市场经济的发展使电视商品化成为一个必然的趋势。面对区外、甚至国外同行业及其他传媒越来越激烈的竞争,新疆电视只有适应现代电视商品化的潮流,发挥新疆的特殊优势,倾力打造品牌栏目,进而带动新疆电视的整体发展水平,才能在激烈的电视市场竞争中立于不败之地。

Resear on Strategy of Making Television Program in Xinjiang Brand

It is an inexorable trend for television program commercialization under the development of market economy.Facing the competition of other media outside Xinjiang,even abroad,the development of television program in Xinjiang must adapt the trend of its commercialization,bring particular superiority of Xinjiang into paly and make brand-name programs,which can improve the whole development level of the programs in Xinjiang and we can put ourselves in an invincible position.