浅谈中职市场营销课程的教与练——案例教学的实战意义

中职学校市场营销教学除了传统意义上夯实基础的理论教学之外,还应加入理论联系实践的案例教学。众所周知,市场营销学作为一门应用科学,它的诞生源于人们对于掌握市场规律的渴求,其核心在于如何满足消费者需求,从而指导企业的营销活动。因此中职学校的营销课程必须从实用性出发,着重案例教学：通过细致的理论指导、精编案例、分组教学、轮评考核等步骤,突出中职学生市场营销技能的培养,提高中职市场营销课程的教学质量。

Discuss Teaching and Training of Marketing Course in the Middle Vocational Schools:The Real Significance of Case Teaching

In the middle Vocational school,marketing teaching in addition to the traditional pragmatic theory teaching,also join the case teaching of theory with practice.As everyone knows,Marketing is considered as an applied science.It was born to result from people desire to control the market rule.Its core is how to meet consumer＇s demand,so as to guide the enterprise＇s marketing activity.Therefore,the marketing program in vocational school must start from the practicability,focus on case teaching： highlight the marketing skill training of students in the middle vocational school,improve the quality of marketing course in the middle vocational market,through detailed theoretical guidance,fine case,grouping teaching,rotational assessment and the like.