| 简论病毒式网络视频广告的发展 |
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| 引用本文： | 孙琳. 简论病毒式网络视频广告的发展[J]. 科教文汇, 2011, 0(21): 205-206 |
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| 作者姓名： | 孙琳 |
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| 作者单位： | 中央财经大学文化与传媒学院,北京,100081 |
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| 摘 要： | 病毒式网络视频广告是一种新兴的网络广告形式,它以相对低廉的广告制作费用在互联网上将产品或服务的信息以创意化的手段展现给受众,并刺激他们主动、迅速、有效地将广告内容传播给更多的人,从而产生极大的影响力。病毒式网络视频广告从早期的＂推动式＂发展到现在的＂交互式＂,＂毒性＂变得更强,＂参与性＂变得更高。
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| 关 键 词： | 病毒式 网络视频广告 推动式 交互式 |
On the Viral Video Advertising Network Development |
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| Sun Lin. On the Viral Video Advertising Network Development[J]. The Science Education Article Collects, 2011, 0(21): 205-206 |
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| Authors: | Sun Lin |
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| Affiliation: | Sun Lin Central University of Finance and Economics,100081,Beijing,China |
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| Abstract: | Viral online video advertising is an emerging form of online advertising,it is a relatively low production costs of advertising products or services on the Internet will be information to show the creativity of the means to the audience,and stimulate them to take the initiative,quickly,effectively advertising content transmitted to more people,have great influence. |
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| Keywords: | viral online video advertising impetus type interactive |
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