| 校企合作中的图书馆服务营销管理 |
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| 引用本文： | 邵莉娟,周云. 校企合作中的图书馆服务营销管理[J]. 中国现代教育装备, 2014, 0(23): 87-89 |
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| 作者姓名： | 邵莉娟 周云 |
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| 作者单位： | 浙江建设职业技术学院图书馆,浙江杭州311231 |
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| 基金项目： | “国家示范性高等职业院校建设计划”骨干高职院校项目; 依托“建设发展理事会”创新校企合作体制机制项目研究成果之一 |
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| 摘 要： | 随着高职院校校企合作的深入开展,行业、企业读者将成为高职院校图书馆的重要服务对象。以浙江建设职业技术学院为例,从服务营销组合的各要素出发,阐述了图书馆在校企合作中的服务营销管理理念。
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| 关 键 词： | 校企合作 高职图书馆 服务营销 |
School-enterprise Cooperation in Marketing and Management of Library Services |
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| Shao Lijuan,Zhou Yun. School-enterprise Cooperation in Marketing and Management of Library Services[J]. China Modern Education Equipment, 2014, 0(23): 87-89 |
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| Authors: | Shao Lijuan Zhou Yun |
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| Affiliation: | (Zhejiang College of Construction, Hangzhou, 311231, China) |
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| Abstract: | With the deepening cooperation of school-enterprise, industries, enterprises will become an important target audience of vocational library services. Taking Zhejiang College of Construction for example, from a combination of various elements of service marketing elaborated starting library school-enterprise cooperation in the implementation of marketing management services. |
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| Keywords: | school-enterprise cooperation vocational college library services marketing |
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