| 论区域旅游发展中非优旅游区目标市场的选择 |
| |
| 引用本文： | 李跃军.论区域旅游发展中非优旅游区目标市场的选择[J].台州学院学报,2005,27(1):29-32. |
| |
| 作者姓名： | 李跃军 |
| |
| 作者单位： | 台州学院,浙江,临海,317000 |
| |
| 摘 要： | 区域旅游发展态势由旅游优越区和非优旅游区的综合开发而形成，目标市场选择是旅游区市场开拓中一项战略性、关键性的工作。与旅游优越区相比，非优旅游区目标市场往往较为狭窄，更应重视分析细分市场，目标市场的选择与开拓应以高频游市场和本地市场为核心，以周边市场为重点，重视游客市场需求趋势。
|
| 关 键 词： | 目标市场选择 旅游区 区域旅游 游客市场 细分市场 需求趋势 本地市场 中非 开拓 |
| 文章编号： | 1672-3708-(2005)01-0029-04 |
| 修稿时间： | 2004年12月7日 |
On Market of Non - optimal Tourism District under the Tourism Development of Region |
| |
| Li Yuejun.On Market of Non - optimal Tourism District under the Tourism Development of Region[J].Journal of Taizhou University,2005,27(1):29-32. |
| |
| Authors: | Li Yuejun |
| |
| Abstract: | Non-optimal Tourism District in China form a considerable part of the total number, however, they haven't completely played the role they should, because of the too many faults in the running. This problem is due to, in the author's opinion, the lack of the strategy to clear mark markets and to rank themselves in the market. The article offers some proposals to to deal with the problems. |
| |
| Keywords: | self- ranking in the market choice for mark markets Non-optimal Tourism District the development of tourism industry in area |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
