| 试论案例教学法在市场营销学课程中的运用 |
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| 引用本文： | 李文英.试论案例教学法在市场营销学课程中的运用[J].安阳师范学院学报,2008(6):136-138. |
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| 作者姓名： | 李文英 |
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| 作者单位： | 安阳师范学院,工商管理系,河南,安阳,455000 |
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| 摘 要： | 案例教学法日益受到教育界的重视，它目前在营销学课程教学中扮演着越来越重要的角色。本文主要探讨了案例教学的内涵及其在营销学教学中的意义和目标、教学案例的选择及案例教学的过程与管理等问题。
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| 关 键 词： | 案例教学法 市场营销 运用 |
On Accuplication of The case Method in Marketing Courses |
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| LI Wen-ying.On Accuplication of The case Method in Marketing Courses[J].Journal of Aayang Teachers College,2008(6):136-138. |
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| Authors: | LI Wen-ying |
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| Institution: | LI Wen-ying (Anyang Normal University, Anyang 45000, China) |
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| Abstract: | The case teaching method is valued by the educational circles day by day and it is playing more and more important role at present in the marketing study curriculum teaching.This article has mainly discussed the case teaching connotation and the problems such as the marketing study teaching significance and the goal,teaching case choice and case teaching process and management. |
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| Keywords: | case teaching method Marketing accuplication |
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