| 西安旅游景区网站现状分析与对策研究 |
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| 引用本文： | 张茜.西安旅游景区网站现状分析与对策研究[J].陕西教育学院学报,2010,26(4):82-84. |
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| 作者姓名： | 张茜 |
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| 作者单位： | 西安财经学院管理学院,陕西西安710100 |
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| 摘 要： | 在互联网蓬勃兴起的网络信息时代,网络营销对旅游景区发展的影响起着越来越重要的作用,而旅游景区网站建设的好坏直接影响着网络营销的效果。在对比西安11个旅游景区和11个国内其他省市旅游景区网站的基础上,论述了西安旅游景区网站的现状和存在的问题,并给出了相应的对策建议,以提高西安旅游景区网站的知名度和营销力,提升景区整体竞争实力。
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| 关 键 词： | 旅游景区 网站 西安 |
Countermeasure Research on Tourist Attractions Website in Xi'an |
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| ZHANG Qian.Countermeasure Research on Tourist Attractions Website in Xi'an[J].Journal of Shaanxi Institute of Education,2010,26(4):82-84. |
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| Authors: | ZHANG Qian |
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| Institution: | ZHANG Qian (School of Management Engineering, Xi＇an University of Finance and Economics, Xi＇an 710100, China) |
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| Abstract: | In cyber age, eyber marketing plays an important role in the development of tourist attraction. The quality of tourist attraction website impacts the effect of cyber marketing. Based on the comparing the quality of Xi＇an tourist attraction website with other cities＇ , this paper discusses the status quo of Xi ＇an tourist attraction website, and puts forward some suggestions to improve the effect of cyber marketing. |
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| Keywords: | tourist attaction website Xi ＇an |
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