| 南京和徐州两市大学生媒介素养状况调查研究 |
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| 引用本文： | 赵虹. 南京和徐州两市大学生媒介素养状况调查研究[J]. 大学教育科学, 2007, 0(4): 98-103 |
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| 作者姓名： | 赵虹 |
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| 作者单位： | 中国矿业大学,外文学院,江苏,徐州,221008 |
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| 基金项目： | 中国矿业大学校科研和教改项目 |
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| 摘 要： | 作者通过对南京和徐州两城市大学生在媒介常识、媒体建构特征、客观性、媒体类型及语言、大众传播过程及大众文化、媒介效果等几个方面的媒介认知能力的调查,发现:多半的大学生已经具备一定的媒介素养基础,但基本上处于自发状态;不同发达城市的大学生由于媒体接触行为的不同也产生了一定的媒介素养差异.
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| 关 键 词： | 媒介素养 大众传播 媒介效果 |
| 文章编号： | 1672-0717（2007）04-0098-06 |
| 修稿时间： | 2007-02-12 |
A Discussion of College Students' Media Literacy with Case Study of Nanjing and Xuzhou |
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| ZHAO Hong. A Discussion of College Students' Media Literacy with Case Study of Nanjing and Xuzhou[J]. University Education Science, 2007, 0(4): 98-103 |
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| Authors: | ZHAO Hong |
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| Affiliation: | School of Foreign Languages, China University of Mining and Technology, Xuzhou, Jiangsu 221008, China |
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| Abstract: | According to a survey carried out in Nanjing and Xuzhou colleges,the paper analyzes and evaluates the status quo of the college students' media literacy and the differences in the two cities from the following aspects: common knowledge and the construction feature of mass media,objectivity of information,media genres and media language,mass communication process,mass culture,and media effects.It mainly finds out that more than half of the students are media literate but basically in a state of spontaneity,and students in differently developed cities display some differences in their media literacy because of different media exposure. |
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| Keywords: | media literacy mass communication media effect |
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