大运河(嘉兴段)特色体育赛事提升城市影响力研究

研究采用田野调查、访谈等方法,对大运河(嘉兴段)特色体育赛事现状及其对提升沿岸城市影响力的机制进行研究。结果发现:①赛事的供给主体以行政部门主导为主、体育社会组织参与和市场主体自主供给为辅;②供给方式表现为政府直接购买和政府购买社会服务;③供给内容包含赛事开展项目、数量、类别、分布;④供给手段包括人才供给、制度供给、场地供给、资金供给。特色赛事提升城市影响力主要表现在:①促进政府的城市管理能力;②提升城市的知名度与形象;③加快城市的基础设施建设;④促进了城市的文化发展;⑤加强了与周边地区的合作交流。建议:①加强大运河体育文化建设;②充实大运河景区景点体育内涵建设;③健全大运河体育旅游服务体系。旨在为大运河(嘉兴段)特色体育赛事发展、提高沿岸城市影响力提供参考。

Research on the Promotion of City Influence by Sports Events of the Grand Canal(Jiaxing Section)

The research uses field surveys,interviews,and other methods to study the status quo of characteristic sports events on the Grand Canal(Jiaxing Section)and its influence on enhancing coastal cities.The results showed that:①The main body of the supply of events is dominated by the administrative department,supplemented by the participation of sports social organizations and the independent supply of market players;②The supply mode is expressed as direct government purchase and government purchase of social services;③Supply content Including events,number,category,and distribution;④Supply means include talent supply,system supply,venue supply,and capital supply.The competition to enhance the city's influence is mainly manifested in:①promoting the government's urban management capabilities,②enhancing the visibility and image of the city,③accelerating the construction of urban infrastructure,④promoting the cultural development of the city,⑤Strengthened cooperation and exchanges with surrounding areas.Recommendations:①Strengthen the construction of the Grand Canal sports culture;②Enrich the construction of the sports connotation of the Grand Canal scenic spots;③Improve the Grand Canal sports tourism service system.It aims to provide a reference for the development of special sports events on the Grand Canal(Jiaxing Section)and improve coastal cities’influence.