| Web2.0环境下企业网络舆情传播过程的研究及实证分析 |
| |
| 引用本文： | 李纲,董琦. Web2.0环境下企业网络舆情传播过程的研究及实证分析[J]. 情报科学, 2011, 0(12) |
| |
| 作者姓名： | 李纲 董琦 |
| |
| 作者单位： | 武汉大学信息管理学院; |
| |
| 基金项目： | 教育部人文社会科学重点研究基地重大项目(05JJD870159) |
| |
| 摘 要： | Web2.0的兴起改变了网络信息的传播方式,对网络舆情的传播过程也产生了影响。本文在网络舆情传播理论的基础上,提出了Web2.0环境下企业网络舆情的过程模型,通过肯德基黄金蟹斗事件的案例具体分析了企业网络舆情的传播过程,并从媒体、网民和企业三个角度对网络舆情事件中各角色对网络舆情传播过程的影响做出了分析,最后对研究进行了总结。
|
| 关 键 词： | 网络舆情 Web2.0 传播模型 |
Analysis and Research on the Communication Process of Enterprise Internet Public Opinion Based on Web2.0 |
| |
| LI Gang,DONG Qi. Analysis and Research on the Communication Process of Enterprise Internet Public Opinion Based on Web2.0[J]. Information Science, 2011, 0(12) |
| |
| Authors: | LI Gang DONG Qi |
| |
| Affiliation: | LI Gang,DONG Qi(School of Information Management,Wuhan University,Wuhan 430072,China) |
| |
| Abstract: | The rise of Web2.0 has changed the transmission mode of network information,and it also has an impact on the transmission process of the internet public opinion.This paper studies the spread of the theory of internet public opinion,and proposed the process model of internet public opinion based on Web2.0.In this paper,The author take the golden crab bucketincident of KFC as an example to analysis the process model of internet public opinion.And analysis the effect on the transmission process of the intern... |
| |
| Keywords: | internet public opinion web2.0 propagation model |
| 本文献已被 CNKI 等数据库收录！ |
|
