| 电视转播对奥运会经济提升的价值 |
| |
| 引用本文： | 周筱霞,郁水萍.电视转播对奥运会经济提升的价值[J].南通职业大学学报,2012,26(2):35-39. |
| |
| 作者姓名： | 周筱霞 郁水萍 |
| |
| 作者单位： | 1. 南通职业大学军体部,江苏南通,226007
2. 南通商贸高等职业学校基础部,江苏南通,226007 |
| |
| 摘 要： | 电视转播历来是奥运会收入的主要来源，历届奥运会得以成功举办，电视转播权收益给予了坚实的资金保障，并有力地支持了全球奥林匹克事业的飞速发展。文章分析了电视转播权收益对推动奥林匹克运动发展的意义和演变过程，剖析了电视机构的营运策略及对企业的影响，进而预测了电视转播的未来发展之路。
|
| 关 键 词： | 奥运会 电视转播 经济价值 |
The Value of TV Broadcast on Promoting Olympic Game Economy |
| |
| ZHOU Xiao-xia
,
YU Shui-ping.The Value of TV Broadcast on Promoting Olympic Game Economy[J].Journal of Nantong Vocational College,2012,26(2):35-39. |
| |
| Authors: | ZHOU Xiao-xia YU Shui-ping |
| |
| Institution: | 1.Sports Department Nantong Vocational College;2.Basic Course Department,Nantong Higher Vocatimal School of Counmerce & Tracling Nantong 226007,China) |
| |
| Abstract: | TV broadcast is always the main revenue of Olympic Games.Revenue from TV broadcast gives a solid financial guarantee to the successful holding of the past Olympics and to the rapid development of global Olympic career.This paper analyzes the meaning and the change process that TV broadcast revenue brings to the development of Olympic Games,and demonstrates the influence that running strategy of TV corporations has on corporations to predict the future path of TV broadcast. |
| |
| Keywords: | Olympic Game TV broadcast economic value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
