| 基于传播视角的马克思主义大众化 |
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| 引用本文： | 叶再春.基于传播视角的马克思主义大众化[J].邯郸学院学报,2012,22(3):59-62. |
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| 作者姓名： | 叶再春 |
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| 作者单位： | 《前线》杂志社,北京,100013 |
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| 摘 要： | 实现马克思主义大众化,离不开大众传播。马克思主义大众化要紧抓"意见领袖",通过它使理论深入人心;应用好"议程设置功能"理论,适时采用"认知模式"、"显著性模式"和"优先顺序模式"三种机制;在传播技巧上,要多一些"两面提示",少一些"一面提示"。
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| 关 键 词： | 马克思主义大众化 意见领袖 议程设置 两面提示 |
Popularization of Marxism on Communication |
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| YE Zai-chun.Popularization of Marxism on Communication[J].Journal of Handan College,2012,22(3):59-62. |
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| Authors: | YE Zai-chun |
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| Institution: | YE Zai-chun(Frontline magazine,Beijing 100013,China) |
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| Abstract: | Taking Marxism to the general public is not short of communication.We must study and exercise some rules of communication.Opinion leader plays important action in the process of communication,so mass media would bring opinion leader to bear.On the other hand,because researcher found mass media had the agenda-setting function and could influence reader,theory propagator would set seemly agenda for reader and carry through the two-side propaganda. |
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| Keywords: | popularization of Marxism opinion leader the agenda-setting function two-side propaganda |
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