推销学实践教学法探讨

现代推销学是一门理论与实践相结合的独立学科，并且实践操作性较强。通过分析实施实践教学法的前提、影响推销学实践教学法实施的关键因素以及实践教学法在推销学课程中的具体运用，针对案例教学法、情景模拟教学法、团队研讨法等五种方法进行了具体分析。

Study on the Practical Teaching Method in Sales Strategies

Modern sales strategies is a subject that combined with scientific theories and objective practices, and it has strong practicability and operability. This article analyzes the premise to implement the practical teaching method, the fac- tors that impact the implementing, the concrete application of the practical teaching method in the subject of sales strate- gies, and makes a specific analysis on the five teaching methods, such as case teaching method, scenario simulation＇ s method, and group-discussion and so on.