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中国企业,谁能争雄TOP计划?
摘    要:TOP stands for The Olympic Partner Program. Created in 1985, the TOP program, managed by the International Olympic Committee, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games. Some of the most powerful companies, including Coca-Cola, Eastman Kodak, McDonald's and VISA, have joined TOP. Each TOP program spans four years and encompasses one summer and one winter Games.

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