| 我国民间商谚中的营销思想初探 |
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| 引用本文： | 张卫东. 我国民间商谚中的营销思想初探[J]. 唐山学院学报, 2000, 0(1) |
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| 作者姓名： | 张卫东 |
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| 作者单位： | 太原大学!山西太原030009 |
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| 摘 要： | 在我国民间贩夫贩妇、行商坐贾间广为流传的商业谚语中，蕴藏着丰富的营销思想。这些民间商谚的产生要比西方市场营销学早得多，其内容并不比当前流行于西方国家工商企业界的新型营销观念逊色。
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| 关 键 词： | 民间 商业谚语 营销思想 |
Search for the Marketing Ideas in Chinese Folk Trade Proverbs |
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| Zhang Weidong. Search for the Marketing Ideas in Chinese Folk Trade Proverbs[J]. Journal of Tangshan College, 2000, 0(1) |
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| Authors: | Zhang Weidong |
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| Abstract: | Trade proverbs are wide spread among the folk pedlars of our country and contain rich marketing ideas. These folk trade proverbs came into being much earlier than the marketingin the West. They are by no means inferior to the new popular marketing sense of the industrial and business field in the western countries. |
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| Keywords: | Folk Trade proverb Marketing idea |
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