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乐山大佛景区的国内客源市场特征管窥
引用本文:郭剑英. 乐山大佛景区的国内客源市场特征管窥[J]. 乐山师范学院学报, 2005, 20(8): 92-95
作者姓名:郭剑英
作者单位:乐山师范学院,旅游学院,四川,乐山,614004
基金项目:乐山师范学院科研课题.
摘    要:对客源市场问卷调查信息进行统计分析,从游客的空间结构特征、时间结构特征、旅游动机与重游率以及社会经济特征四个方面对乐山大佛景区的国内客源市场结构进行了研究,得出一些重要的结论,为乐山大侥旅游资源的可持续开发利用、客源市场规划和游客管理提供了科学依据。

关 键 词:客源市场 结构特征 乐山大佛
文章编号:1009-8666(2005)08-0092-04
收稿时间:2005-07-15
修稿时间:2005-07-15

Study on the Characteristics of Leshan Grand Buddha''''s Domestic Tourists Market
GUO Jian-Ying. Study on the Characteristics of Leshan Grand Buddha''''s Domestic Tourists Market[J]. Journal of Leshan Teachers College, 2005, 20(8): 92-95
Authors:GUO Jian-Ying
Abstract:Based on the data collected on the site of Leshan Grand Buddha, the author analyzed the characteristics of the domestic tourists market from the spatial distribution, the arrivals changing through time, tourist motivations and the rate of revisit and the socio-demography as well. Then the author drew some conclusions, which can give scientific suggestions to those departments concerned to improve the sustainable development of Leshan Grand Buddha.
Keywords:tourists market   structure characteristics   Leshan Grand Buddha
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