和谐出版生态视野下的渠道建设与维护

图书供应商与渠道的矛盾是长期客观存在并发展的，矛盾的产生不能仅仅归结为体制或者诚信体系的缺失。它是图书市场发展中衍生的正常现象，以渠道对抗渠道，甚至通过行政手段去制约终端，是不可取的。只有在和谐出版生态视野下，客观、综合地分析和化解矛盾，才能真正推进产业发展。

Construction and Maintenance of the Distribution Channel under Harmonious Publishing Environment

The conflict between books providers and distribution channels is a long-standing and developing object. It can not only be attributed to the problem of the system or the defect of credit system. It is a normal appearance during the development of books market. It is not desirable for us to take channel against channel,and even take administrative means to restrict the sell terminals. Only under the harmonious publishing environment to analyzed and resolved conflicts objectively and comprehensively,publishi...