| 含蓄性在广告中的语用说服力 |
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| 引用本文： | 徐瑞华,刘丰.含蓄性在广告中的语用说服力[J].江西广播电视大学学报,2006,31(4):85-87. |
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| 作者姓名： | 徐瑞华 刘丰 |
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| 作者单位： | 中国矿业大学外国语言文化学院,江苏,徐州,221008 |
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| 摘 要： | 广告实例中含蓄性的四个语言表征:歧义、模糊限制语、修辞和间接言语行为。广告中的含蓄性不但能委婉、礼貌地表达广告商的意图,有着强大的说服力,更能吸引顾客、刺激他们的消费欲望,从而增强产品的竞争力,起到事半功倍的效果。
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| 关 键 词： | 含蓄性 广告 语用 说服 |
| 文章编号： | 1008-3537（2006）04-0085-03 |
| 收稿时间： | 2005-11-20 |
| 修稿时间： | 2005年11月20 |
Study on the Pragmatic Persuasion of Implicit language in Advertising |
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| Xu Ruihua,Liu Feng.Study on the Pragmatic Persuasion of Implicit language in Advertising[J].Journal of Jiangxi Radio & TV University,2006,31(4):85-87. |
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| Authors: | Xu Ruihua Liu Feng |
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| Abstract: | Through the analysis of some commercials,this paper illustrates the four linguistic representations of implicit language: ambiguity,hedges,figures of speech as well as indirect speech act.It points out that with strong persuasive power,implicit language can not only express the adman's intention indirectly and politely,but facilitate to attract the potential customers and arouse their consumption desire,which would lead to the promotion of the product's competitiveness. |
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| Keywords: | implicit language advertising pragmatic persuasion |
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