关于民族地区非物质文化遗产资源旅游产品化研究——以桂林饮食文化遗产项目为例

开发民族地区非物质文化旅游产品,对保护传承民族地区非物质文化遗产大有裨益。桂林非物质文化遗产代表性遗产目录中,饮食文化遗产项目所占比重大,具有历史悠久、种类繁多、品质优良、知名度高、工艺独特、市场潜力大等特色,但在申报工作、保护传承、品牌意识、产业规模、宣传力度等方面也存在着问题。桂林饮食文化遗产旅游产品化路径在于培育品牌、产业扶持、创设公园、创新产品、节庆打造、建立地标、强化体验、开发商品、注重营销等方面,从而丰富桂林旅游产品,促进桂林旅游经济的快速发展,使遗产得到更好的保护、传承和发展。

Research on Intangible Cultural Heritage Tourism Products:A Case of Guilin Eating and Drinking Cultural Heritage Project

non-material cultural tourism product development,benefit for passing on the safeguarding of the intangible cultural heritage.Guilin representative heritage directory of intangible cultural heritage,diet culture heritage projects accounted for a large proportion,with a long history,a wide range of unique,high quality,high visibility,process,market potential,and other characteristics,but in reporting,the protection of heritage,brand awareness,industry,advocacy,there is also a problem.Diet of Guilin cultural ...