| 出版企业社会化网络平台营销研究 |
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| 引用本文： | 田海明,魏彬.出版企业社会化网络平台营销研究[J].出版科学,2011(4):13-15. |
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| 作者姓名： | 田海明 魏彬 |
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| 作者单位： | 时代出版传媒股份有限公司,合肥,230037;时代出版传媒股份有限公司,合肥,230037 |
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| 摘 要： | 从分析现阶段出版企业社会化网络平台营销活动的特点入手,探讨此类营销活动中存在的问题和不足,从完善管理机制、整合话语权资源和依靠引爆点策略三个方面提出相关建议。
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| 关 键 词： | 出版企业 社会化网络平台 营销 |
Marketing Activity of Social Networking Platform in Publishing Enterprise |
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| Authors: | Tian Haiming Wei Bin |
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| Institution: | Tian Haiming Wei Bin |
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| Abstract: | Based on the features of the marketing activities of publishing enterprise on social networking platform,the paper has discussed some problems and deficiencies existing in such marketing activities,and then proposed some related suggestions from the three aspects of improving the management mechanism,integrating the right of speech and relying on the strategy of the tipping point,etc. |
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| Keywords: | Publishing enterprise Social networking platform Marketing activity |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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