| Abstract: | The article highlights the Project, Magister in den Beruf (the Master of Arts and the Professions) launched at the University of Heidelberg in 1992. The rationale for the project was that the vacancies in some traditional careers like teaching, journalism, the printing industry, tourism, etc., can no longer absorb the growing number of graduates in the human and the social sciences. Consequently, undergraduates tend to prolong their studies or, on the contrary, to drop out, while graduates end up accepting employment beneath their intellectual levels, despite the fact that society will, in the future, require a large number of highly trained professionals. The two aims of the project are to familiarize interested students with certain sectors of the business world (e.g., public relations, advertising, personnel management, continuing education, etc.) and to inform the body of employers about the key qualifications of graduates. The means to this end include foundation courses in economics, talks given by employers and trainees, guided visits to enterprises, trade fairs, and internships. |
