Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption |
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| Institution: | 1. Griffith University, Australia;2. Bournemouth University, UK;3. Temple University, USA;4. Swinburne University, Australia;1. University of New Mexico, United States;2. University of Georgia, United States;3. University of Florida, United States;1. Centre for Tourism and Leisure Management, School of Management, UniSA Business School, University of South Australia, City West, Adelaide, South Australia 5001, Australia;2. Adnan Kassar School of Business, Lebanese American University, Byblos, Lebanon;1. James Madison University, Hart School of Hospitality, Sport and Recreation Management, MSC 2305, 261 Bluestone Drive, Harrisonburg, VA 22807, USA;2. Temple University, School of Tourism and Hospitality Management, 371 Speakman Hall, 1810 N. 13th St., Philadelphia, PA 19122, USA;3. Temple University, School of Tourism and Hospitality Management, 300 Speakman Hall, 1810 N. 13th St., Philadelphia, PA 19122, USA;1. Department of Advertising, College of Media and Communication, Texas Tech University, BOX 43082, Lubbock, TX 79409, USA;2. Department of Psychology, College of Humanities and Fine Arts, Murray State University, USA;3. Department of Tourism, Recreation, and Sport Management, College of Health and Human Performance, University of Florida, USA |
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| Abstract: | Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular off-season events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year. |
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| Keywords: | Sport spectators Positive psychology PERMA Fans |
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