论历史名人的商标注册性

以历史名人注册商标,一是便于记忆,可以减少广告成本,容易被消费者接受;二是很少引起名人家属争议,注册成功率较高。故此在我国目前的商标审查中,历史名人商标核准注册的几率很高,但亦有部分未获初步审定或在争议等程序中被撤销。历史名人作为商标是否具有可注册性仍值得商榷。

Analysis of Trademark Registration of Celebrity in History

There are several advantages to use the trademark registration of celebrity in history: first,it’s easy to remember and accepted by consumers,thus reduce the cost of advertising;second,it rarely cause a celebrity family members dispute.Therefore,the rate of the trademark registration of celebrity in history is very high in the trademark examination in china.However,there are also some cases of failure,such as some without the preliminary approval,and some has been revoked in the dispute and other procedures.Historical celebrity can be registered as a trademark is still debatable.