| 论体育价值实现的几个维度 |
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| 引用本文： | 刘亮. 论体育价值实现的几个维度[J]. 北京体育大学学报, 2000, 23(4): 439-441 |
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| 作者姓名： | 刘亮 |
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| 作者单位： | 华东冶金学院体育教学部,安徽,马鞍山,243002 |
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| 摘 要： | 体育能满足人们某种需要的价值只有通过体育消费才能实现。由于体育自身有其诸多功能和体育消费对象的多种类、多层面需求 ,极大地丰富了体育价值实现的过程和形式 ,呈现出体育消费多维度的联系结构。通过研究 ,对体育价值实现的个性需求与群体需求、直接需求与间接需求、基本需求与特殊需求几个维度进行探讨
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| 关 键 词： | 体育市场 价值 体育消费 |
| 修稿时间： | 1999-10-08 |
Dimensions of Sports Value Fulfillment |
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| LIU Liang. Dimensions of Sports Value Fulfillment[J]. Journal of Beijing Sport University, 2000, 23(4): 439-441 |
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| Authors: | LIU Liang |
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| Abstract: | The value,that sport satisfies the needs of people can only be fulfilled through sports consumption. Because of the multi functions of sport and the various and many-sided needs of the consumers, sport has greatly enriched the process and procedures of the sports value fulfillment, and thus takes on a multi dimensional structure of sports consumption. In this study several dimensions of the sports value fulfillment, such as the individual and the group needs, the direct and the indirect needs, the basic and the special needs were discussed. |
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| Keywords: | sports market value sports consumption |
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