| 传承诗歌文化 张扬晚报个性——红星杯“诗城小诗人”诗歌大赛成功策划的启示 |
| |
| 引用本文： | 刘蔚棣. 传承诗歌文化 张扬晚报个性——红星杯“诗城小诗人”诗歌大赛成功策划的启示[J]. 马钢职工大学学报, 2013, 0(4): 87-90 |
| |
| 作者姓名： | 刘蔚棣 |
| |
| 作者单位： | 马鞍山日报安徽马鞍山243003 |
| |
| 摘 要： | 摘要：红星杯“诗城小诗人”诗歌大赛是皖江晚报策划创办的一个品牌，定位准确、内在激活、注重评点，是释放品牌效应、张扬晚报个性的关键。
|
| 关 键 词： | “诗城小诗人” 品牌 特色 影响力 |
Inherit Poetry Culture, Make Public Individual Character of Evening News |
| |
| Affiliation: | LIU Wei - di |
| |
| Abstract: | The poetry contest Red Star Cup ＂Poets in Poetry City＂ is a brand planned and established by Wanjiang Evening News Agency. With accurate positioning, internal activation and comments orientation, it is the key to realize brand effect and develop the agency＇s ersonality. |
| |
| Keywords: | Poets in Poetry City Brand, characteristic influence |
| 本文献已被 维普 等数据库收录！ |
