| 广告瞄准时尚文化——论广告如何利用时尚文化达成商业目的 |
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| 引用本文： | 贺盈.广告瞄准时尚文化——论广告如何利用时尚文化达成商业目的[J].重庆师专学报,2006,5(3):106-110. |
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| 作者姓名： | 贺盈 |
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| 作者单位： | 重庆文理学院美术系,重庆永川402168 |
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| 摘 要： | 以广告和时尚文化为研究对象，阐述了时尚、大众文化、时尚文化这些基本的概念。从时尚文化对广告的内容、形式等方面的影响以及广告反映了时尚文化；广告对时尚文化起到推助作用；广告巩固与延续时尚文化几个方面，论述了广告与时尚文化之间的关系，并针对时尚文化的时代性、迅速性、下行性、周期性四个特征，提出如何利用时尚文化的特征来最精准地达到广告的商业目的。
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| 关 键 词： | 广告 时尚文化 大众文化 时尚 |
| 文章编号： | 1671-7546（2006）03-0106-05 |
| 收稿时间： | 2006-01-05 |
Advertisement Aiming Fashion Culture --On How to Achieve the Business Objective by the Advertisement Using the Fashion Culture |
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| HE Ying.Advertisement Aiming Fashion Culture --On How to Achieve the Business Objective by the Advertisement Using the Fashion Culture[J].Journal of Chongqing Teachers College,2006,5(3):106-110. |
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| Authors: | HE Ying |
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| Abstract: | This essay focuses on advertisement and fashion culture to analyze basic conceptions of fashion, popular culture,fashion culture and interaction between advertisement and fashion culture. Fashion euhure has an impact on the form and content of advertisement and vice versa. The essay also discusses how to fulfill the commercial purposes of advertisements by making use of the four characters of fashion culture temporal spirit, rapidity, being downward and periodicity. |
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| Keywords: | advertisement fashion culture mass culture fashion |
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