| 论无店铺销售发展及其规范 |
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| 引用本文： | 吕庆华. 论无店铺销售发展及其规范[J]. 莆田学院学报, 2005, 12(1): 29-32 |
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| 作者姓名： | 吕庆华 |
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| 作者单位： | 江西财经大学,工商管理学院,江西,南昌,330013 |
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| 摘 要： | 阐述无店铺销售具有店外交易、媒体促成、双向沟通、交易空间大等特征及发展背景。针对其在发展过程中存在一些制约因素,提出健全迅捷的配送系统、构建中国信用管理体系、建立和完善与无店铺销售相关的法律等建议。
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| 关 键 词： | 无店铺销售 直复营销 反金字塔法 冷静期法规 |
| 文章编号： | 1672-4143(2005)01-0029-04 |
| 修稿时间： | 2004-07-22 |
On Non-store Selling Development and Regulation |
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| LU Qing-hua. On Non-store Selling Development and Regulation[J]. journal of putian university, 2005, 12(1): 29-32 |
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| Authors: | LU Qing-hua |
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| Abstract: | Non-store selling includes the characteristics of business trade outside the shop, media facilitate, two-way communication, trade space getting large and so on. At present, the non-store selling already got certain development in our country, but there are some restriction factors in the course of developing. So we should summarize experience and take effective countermeasures to perfect the fast delivery system, structure china's credit management system , set up and perfect the laws related with the non-store selling. |
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| Keywords: | non-store selling direct marketing non-pyramid law cooling off period legislation |
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