高校开展体育赞助的研究与实践

体育赞助是企业或商家和体育竞赛活动组织者共同获得利益的事业,是市场营销活动的一种特殊形式.社会主义市场经济的建立,经济的高速增长和高等教育的快速发展,为高校开展体育赞助带来了机遇.高校体育管理部门和竞赛活动组织者应更新观念,树立市场营销意识,通过开展体育赞助,扩大财源,增强体育竞赛活力,促进高校体育运动水平的提高和群体活动的广泛开展.

Research on sponsorship in college

Sponsorship of sports is business from which enterprises/merchants and the organizers of sports game can get their benefits. It is a special kind of marketing and has brought the opportunities to develop the sponsorship of sports in college together with the establishment of the socialist market e-conomy, the high - speed development of the economy and the development of higher education. It is now very necessary for the manager of the college physical education department to change their points of view. They should have the marketing sense and try to increase financial incomes by searching sponsorship. Thus, we can make the sports game in college more animate, improve the level of the sports game and make the public sports much more popular.