色彩与产品推广

产品色彩意象的形成,是来自人们对于产品色彩的认知。产品透过本身的造型、色彩、质感等因素,以及外在环境文化所赋予的文脉意义,形成产品和人们沟通的语言。色彩作为品牌文化的组成部分,在品牌的设计开发、生产制造、营销等领域正起着越来越重要的作用,成为品牌文化内涵个性而时尚的表达。现在色彩营销战略已被越来越多的商家所重视,商家们都认识到了色彩具有低成本高附加值的功效。

About Color and Promotion of Products

Formation of product's color image is from the people's cognition of product's color.Products form the language which links up products themselves and men through the factors,such as their models,colors and quality as well as the cultural significance in the externcl cultural environment.As a part of brand culture,color plays an important part in the development of design,manufacture and marketing to express the connotation and fashion of brand culture.Nowadays,the strategy of color marketing has been paid more and more attention and business people have all realized the effect of low cost but high additional value from color.